Photoshoot and creative executed for the newest season of the Quiksilver Mercury campaign.
Shot on location in pursuit of swell, Puerto Rico. My role consisted of creating the briefs, going to the location to direct the shoot, video direction, animation design, and all marketing asset design from print to digital.

Art Director / Creative: Drake Cook

Photographer/Videographer: Jorge Rivera, Ryan Chachi

Marketing: Brandon Guilmette / KC Simmons

Group hero shot from the campaign.

Action hero shot from the campaign.

Below is some of the rollout of the creative assets used for all marketing purposes.

Brief created for video direction.

Animation process consisted of lighting a few pieces of papers on fire with my kids at home. Then bringing that video into photoshop/after effects to create a frame by frame animation resulting in the hand done finish of the overall animation.

Shoot brief direction.